Gap brings back old logo!

GOOD NEWS, CONSUMERS OF THE WORLD!

Having the new GAP logo out in less than a week, GAP decided to scrap it out and retain the blue box logo that they've had for over 20 years.

Consumers and netizens have been vocal about their opinions on the new logo, and GAP management decided to listen to them. Even though the brand is moving ahead and working to evolve, the consumers' ideas are still very important. After all, consumers come first for GAP.

Okay people, we can now turn off our "Hater" button and rejoice that the blue box serif type GAP logo is here to stay!

New Logo of Gap

Gap unveiled their new logo this week which created a great "buzz" (a.k.a. bash) on the design.

old logo vs. new logo

The new logo was designed by Laird and Partners, Gap's mainstay creative directors. The change in the logo signifies the company's plan to evolve and change. Yet, this momentous alteration has been a pool of hatred to most retail consumers.

It was announced yesterday through Gap's Facebook Page that the new logo is here to stay, but they would definitely love what the consumers have to say or if new ideas (a.k.a. better logo) can pop out of society's mind.

Honestly, the new logo doesn't work for me. No serif means no hint of "style". It's too Arial/Helvetica, plus the blue gradient box is screaming "FINANCE!" and "BUSINESS!". If they don't change it pronto, they might go downhill! The logo reflects the brand so it better be good to the eyes of the credit card swipers and cash payers!

So, what say you??